Never let the perfect get in the way of the good. Blog and post, blog and post. Write all your site content quick and dirty then publish it immediately. If you’re not convinced, don’t worry. The benefit of your friends and fans being your first readers is that you’ll get swift feedback if your premise is confusing or your metaphors are mixed.
Read MoreReddit is rolling out new user profiles
Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago. I have been on reddit for over 11-years and it’s taken 5-months to receive this “post-to-profile” experience. I had spent two days writing a blog post love letter to my 7-year old bike over the weekend and ended up sharing that love with the /r/bicycling/ sub on reddit. While there, reddit offered me a new user experience and user page, /u/chrisabraham/.
Read MoreStop flying blind with SEMRush website insights
All the webmaster SEO tools on SEMRush
How NOT to pitch an online influencer
Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.
Read MoreInfluencer Marketing: Persistence is Fertile
With influencer marketing, if you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice. If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed.
Read MoreWhy are you so afraid of engaging online influencers?
I am still surprised that many companies don’t do influencer marketing, even today. My conclusion is that what is holding them back is fear. Simply put, online influencer outreach is scary.
Read MoreDetailed analysis of the perfect blogger pitch
Over the last ten years that Gerris Corp has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.
Read MoreWhy your keywords suck and are outdated
Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.
Read MoreTurn your website into your social media brand HQ
What is home? Well, in a practical sense, your online home is your web site; maybe your blog. More philosophically, your home is your business and yourself.
Read MoreInfluencer outreach is more PR than social media
Long-tail blogger outreach is an amazing platform to both discover and engage with a multitude of natural allies and the people who are already talking about you
Read MorePromote your book with influencer marketing
I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson
Read MoreImprove your Google search results right now
Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page. OK, let’s start...
Read MoreThe Facebook Sharing Debugger is an essential content marketing tool
You can use the Sharing Debugger to see the information that is used when your website content is shared on Facebook, Messenger and other places. The Batch Invalidator will let you refresh this information for multiple URLs at the same time. Open Graph markup lets you take control over how your website content appears to others. Learn More. The Access Token Debugger lets you see the information associated with a particular access token from someone who’s logged into your app with Facebook. The Open Graph Object Debugger is to help you understand the information attached to that object.
Read MoreMake your tweets beautiful with the Twitter Cards Validator
Whether or not your photos, title, description, and graphics render correctly isn’t as serendipitous as it is on Google or Facebook. In order to render correctly on Twitter Cards, you actually need to implement Cards on your site by adding the correct meta tags to the page.
Read MoreKnock three times on the ceiling if you want me (or what Tony Orlando & Dawn taught me about online marketing)
The biggest mistake that marketers make is that they don’t knock three times. Let me explain.
Read MorePatchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.
Read MoreTone: it’s not what you say, it’s what people hear
Show all of your beautiful colors, Little Rainbow! Even the biggest bro tears up when he’s compelled to give his best bro a Best Man speech; even the steeliest ruffian is oft reduced to tears when delivering his dad’s Eulogy.
Read MoreSlow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”
Read MoreYour online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
Every unprotected tweet you make, every public post you make on Facebook, every blog you post, every page you add and flesh out on your website, every time you update your LinkedIn profile or Company Page, any time you upload a video to YouTube, making sure you completely fill out the title, description, and all the other stuff they request, every time you update your bios on your social profiles, each time you guest blog or participate in conversations on reddit or become an editor on Wikipedia — all of these things — are indexed by Google and contribute to your online reputation and heighten your chances of showing up on the first page of Google and actually controlling and dominating your online reputation.
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