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Gerris digital


Gerris digital is a full-service digital strategy firm that reaches deeper into the conversation than any other agency anywhere. Gerris digital offers Internet and digital strategy consulting services. Gerris was founded by veteran digital PR and social media marketing strategist, Chris Abraham. Be sure to learn more about Gerris, discover who we are, what we do, our services, clients past and present, some case studies, testimonials, and why this agency is called Gerris. Oh, and please feel free to contact us.

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Gerris digital


Gerris digital is a full-service digital strategy firm that reaches deeper into the conversation than any other agency anywhere. Gerris digital offers Internet and digital strategy consulting services. Gerris was founded by veteran digital PR and social media marketing strategist, Chris Abraham. Be sure to learn more about Gerris, discover who we are, what we do, our services, clients past and present, some case studies, testimonials, and why this agency is called Gerris. Oh, and please feel free to contact us.

Please contact Gerris via email, phone, or via this handy email form; or, feel free to subscribe to our handy email list. Email: info@gerr.is Phone: +1 202-657-4063

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Blogger Outreach


While most PR firms just throw their press releases to the wind while reaching out to only a few journalists and online influencers by hand, our clients have the opportunity to reach out to upwards of four-thousand blogs and bloggers, be branded by thousands, and have potentially a hundred or more Blog, Share, Pin, Tweet, Tumble, and Plus about you – all in one go, instead of over the course of months. 

“Long-tail” Blogger Outreach accomplishes all of this: long tail blogger outreach is more earned media PR than it is social media marketing.

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Blogger Outreach


While most PR firms just throw their press releases to the wind while reaching out to only a few journalists and online influencers by hand, our clients have the opportunity to reach out to upwards of four-thousand blogs and bloggers, be branded by thousands, and have potentially a hundred or more Blog, Share, Pin, Tweet, Tumble, and Plus about you – all in one go, instead of over the course of months. 

“Long-tail” Blogger Outreach accomplishes all of this: long tail blogger outreach is more earned media PR than it is social media marketing.

Blogger outreach done right has the impact and penetration to be able to cut through the noise and get each and every blogger-influencer you can imagine, from the A-list all the way down to Z, and let them know, clearly and attentively, who you are, what you do, and why it matters.

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Gerris digital is able to not only identify all the germane bloggers and online influencers from all over the social media- and blogosphere but also able to reach out and engage them as well, pursuing their interest and attention with several goals:

  • The initial goal is to secure earned media mentions on hundreds of blogs, online media outlets, Twitter, Facebook, G+, etc. Actually, reaching out to the bloggers’ readers is what makes this a PR pitch, legal, rather than direct mail, spam.
  • A secondary effect of a long-tail blogger outreach is being able to touch thousands of people in both your current market space as well as aspirational markets for current and future growth.
  • The tertiary effect is true white-hat SEO, powerfully-effective even post-Panda and Penguin Google algorithms.
  • Finally, the SMNR can install a cookie into the browsers of all visitors, allowing very targeted retargeting advertising campaigns.


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Social media marketing


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Social media marketing


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Digital Public Relations


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Digital Public Relations


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Search Optimization


No matter what your business or pastime, search engine optimization is essential to your growth. While social media, social networks, digital PR, and social media marketing, and online advertising can impact your brand awareness and brand perception powerfully, it is through organic web search in the form of Google, Bing, and others that you're discovered and rediscovered.

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Search Optimization


No matter what your business or pastime, search engine optimization is essential to your growth. While social media, social networks, digital PR, and social media marketing, and online advertising can impact your brand awareness and brand perception powerfully, it is through organic web search in the form of Google, Bing, and others that you're discovered and rediscovered.

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Search engine optimization is not simply about keywords of linking, it's also about copy-writing, website architecture, authorship, social media engagement, online reputation, online engagement, organic sharing, retweets, Likes, and any number of other secondary and tertiary influences.

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Reputation management


You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page -- i.e. the first 10 results. 99% of searchers never look beyond the second page. Gerris will work to get the undesirable results as far from those first two pages as possible.

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Reputation management


You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page -- i.e. the first 10 results. 99% of searchers never look beyond the second page. Gerris will work to get the undesirable results as far from those first two pages as possible.

Our proven and well-refined methods as well as our long-established credibility gives us particular efficacy in influencing top search results. We don't engage the negative results, as this actually makes them more attractive to the search engines. We employ an assortment of tactics to chaff and flare, to draw the search engines' attention to positive and neutral results, and away from the problematic negative results . It is not possible to make information on the Internet disappear unless the people who put the information online in the first place take it back down again -- even then, the data is often mirrored elsewhere or cached and re-served by the likes of Google and The Wayback Machine. 

The method is to make the undesirable results needles in haystacks -- it can be there, but only people really intent on finding it will come across it. An online search results sanitization campaign is a long-term commitment, much like treating a cancer. It begins with a period of intense assault on the problem to beat the negatives down followed by a on-going maintenance regime to keep them down. An online search results sanitization campaign requires subtly convincing the search engines that what they previously believed -- i.e. that the currently highly-ranked negative results are indeed some of the most valuable and relevant results -- is no longer true, and that the neutral and positive content that we identify or create is far more valuable and relevant and therefore should rank highly, pushing the negative results down into the obscurity of lower rankings.

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Social Media Monitoring


People are talking about you online – have you taken time to listen? Social Media provides endless opportunities for you to interact with your brand supporters and your brand critics. At Gerris we have proprietary tools that allow us to monitor the conversations about your brand and keywords that are relevant to you. 

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Social Media Monitoring


People are talking about you online – have you taken time to listen? Social Media provides endless opportunities for you to interact with your brand supporters and your brand critics. At Gerris we have proprietary tools that allow us to monitor the conversations about your brand and keywords that are relevant to you. 

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We monitor these conversations around the clock, reporting to you on tone, content, quantity, and origin of all relevant keywords. Should a crisis arise, constant monitoring is the best way to ensure that it gets addressed early before it has the chance to go viral.

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Social Media Strategy


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Social Media Strategy


Social Media Metrics


Gerris digital is a full-service digital strategy firm that reaches deeper into the conversation than any other agency anywhere. Gerris digital offers Internet and digital strategy consulting services.

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Social Media Metrics


Gerris digital is a full-service digital strategy firm that reaches deeper into the conversation than any other agency anywhere. Gerris digital offers Internet and digital strategy consulting services.

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Chris Abraham


Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response, with the digital PR and social media marketing agency Gerris digital.

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Chris Abraham


Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response, with the digital PR and social media marketing agency Gerris digital.

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A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 78 the last time he looked.